- 
  December 20, 2017 START TODAY will expand its logistics center “ZOZOBASE” in the fall of 2019 
- 
  December 13, 2017 START TODAY becomes 100% owner of “Colorcle”, a venture business from Kyushu Institute of Technology 
- 
  November 22, 2017 START TODAY’s private brand is named “ZOZO” 
- 
  November 22, 2017 START TODAY launches pre-orders of the body measurement suit, “ZOZOSUIT” from today ~ By using body measurement data, we will relieve the anxiety you experience when shopping for fashion online ~ 
- 
  October 31, 2017 WEAR has reached 10 million downloads, with 7 million stylings / outfit posts. 
- 
  October 30, 2017 Due to the results of the experimental implementation of “choose your own shipping fee”, ZOZOTOWN has set the shipping fee as 200 yen / indiscriminately, starting November 1st. 
- 
  October 24, 2017 ZOZOTOWN reveals the users’ information of “choose your own shipping fees”, and the average shipping fee of our customers choice was 96 yen, and 43% choose 0 yen. 
 ~ Area ranking of average shipping fee of our customers’ choice ~
- 
  October 19, 2017 VASILY, which is known for its fashion media “IQON” has become a wholly owned subsidiary of Start Today. 
- 
  August 23, 2017 The first attempt in the EC industry - Customers of ZOZOTOWN can now choose to receive their orders from their PUDO STATION*, at the timing of their purchase. 
- 
  August 18, 2017 We now have over 100 thousand “TSUKEBARAI”* users. 
- 
  June 29, 2017 Start Today will expand its logistics center “ZOZOBASE” in the fall of 2018. 
- 
  June 8, 2017 ZOZOTOWN was awarded the very first “HDI Five Star Recognition” in the apparel industry. 
- 
  April 19, 2017 A new payment potion, “Amazon Pay” will be available on ZOZOTOWN 
- 
  April 4, 2017 ZOZOTOWN designs and produces the crew uniforms for the ZOZO Marine Stadium. 
- 
  March 17, 2017 The trendy actress stars in the second “Tsukebarai”* payment service TV commercial.