Inspire the world.
Deliver joy every day.
MORE FASHION × FASHION TECH
- Explore your style.Make you delighted. -
Fashion Connects and Leads us to
a Sustainable Future.
Chart the unexplored.
Make a difference
Value Creation History
Becoming a Fashion Tech Company with "Imagine the unexpected. Chart the unexplored"
Established “Start Today Ltd.”
Launched an online shopping website “STM online”
Launched a fashion e-commerce site “ZOZOTOWN”
Established a logistics center, “ZOZOBASE”
Listed on the Tokyo Stock Exchange Mothers.
Launched an online website (shop) for secondhand/vintage apparel “ZOZOUSED”.
Launched a fashion / styling content app “WEAR”.
Launched a 3D measurement bodysuit “ZOZOSUIT”.
Renamed Start Today Co.,Ltd to “ZOZO, Inc.”
Established a logistics center “ZOZOBASE Tsukuba 1”
Launched a fulfillment support service “Fulfillment by ZOZO”.
Launched a Multi-size service.
The Capital and Business Alliance with Z Holdings Corporation.
Launched a 3D foot measuring tool "ZOZOMAT".
Launched a platform dedicated to footwear “ZOZOSHOES”.
Established a logistics center “ZOZOBASE Narashino2”
Launched a skin tone capturing device "ZOZOGLASS".
Launched a platform dedicated to the beauty and cosmetic category “ZOZOCOSME”.
Launched a Body management service “ZOZOFIT”.
Launched a sales support tool for store staff “FAANS”.
Launched a production support service “Made by ZOZO”.
Launched an ultimate personalized-styling service “niaulab by ZOZO”.
1998 / Established “Start Today Ltd.”
Business started out by selling imported CDs and vinyl records, based on mail orders from a catalog.
2004 / Launched a fashion e-commerce site “ZOZOTOWN”
Launched a fashion e-commerce site “ZOZOTOWN” introducing items from 17 apparel select stores. Currently, the number of shops we handle is more than 1,500, and over 11 million people per year customers use it.
2007 / Listed on the Tokyo Stock Exchange Mothers.
At the ceremony when the company was listed, the five directors at the time wore T-shirts with the words "NO WAR" painted on each one.
2012 / Launched an online website (shop) for secondhand/vintage apparel “ZOZOUSED”.
Launched an online website (shop) for secondhand/vintage apparel “ZOZOUSED”. Currently, the number of brands we handle is more than 6,500, and offer more than 600,000 items at any given time.
2017 / Launched a 3D measurement bodysuit “ZOZOSUIT”.
Launched a 3D measurement bodysuit “ZOZOSUIT” as a technology to eliminate "size anxiety" when shopping on the Internet.
2019 / The Capital and Business Alliance with Z Holdings Corporation.
Announced a capital and business alliance with Z Holdings Corporation (in November 2019, our Company became a consolidated subsidiary). Founder MAEZAWA Yusaku retires and is succeeded by SAWADA Kotaro as Representative Director, President & CEO.
2022 / Launched a Body management service “ZOZOFIT”.
Launched a new body management service “ZOZOFIT” in the U.S. that utilizes the 3D measurement bodysuit “ZOZOSUIT” to support workout progress.
2022 / Launched an ultimate personalized-styling service “niaulab by ZOZO”.
Opened ZOZO's first physical store "niaulab by ZOZO" in Omotesando. We provide an opportunity to find “your style” through the ultimate personalized-styling service “niaulab by ZOZO”. The application rate for the first month is off to a strong start, at approximately 270 times.
Current market share in the fashion retail market
The EC conversion ratio is 28% of the 7.5 trillion yen market size including offline and online for the target population, and we estimate the online market to be 2.1 trillion yen, so we believe there is still much room for expansion considering the current Gross Merchandise Value of 500 billion yen. We will continue to connect with various stakeholders to expand our share of the fashion retail market, promote made-to-order production through the Production support service "Made by ZOZO(MbZ)", and develop various technologies such as measurement to solve environmental and social issues in the fashion industry.
- Estimated based on Ministry of Internal Affairs and Communications household survey data, e-commerce market research report, and ZOZO’s original consumer survey.
- The sum of ZOZOTOWN and ZOZOTOWN on Yahoo! JAPAN Shopping (Members registered at both sites are counted as one member)
- As of April 2023
Vision for Mid- to Long-term Growth
Based on the management strategy"More Fashion × Better Fashion Tech - Explore your style. Make you delighted. -", we aim to achieve sustainable growth by promoting five future expansion plans: "1. Attract a wider range of customers," "2. Increase in frequency of purchases per customer," "3. Production support by streamlining made-to-order through DX," "4. Expansion of non-apparel categories," and "5. Technology Monetization."
- Yano Research Institute, Ltd. 2022 Cosmetics Marketing Compendium
Identification of Materiality
We routinely gather expectations, requests and opinions from our important stakeholders. Expectations from our service users and clients, among other things, are gathered through questionnaires and interviews, and expectations from existing shareholders and other investors are also gathered through shareholder meetings, engagement meetings, and evaluation data to us. We also strive to understand the expectations of industry groups and NGOs through meetings and interviews. With reference to the expectations and demands of each of these stakeholders and the demands of society, such as the major ESG evaluation items, we discussed and examined them from the viewpoint of the characteristics of our group and the contribution to the growth of our group, and identified materiality items that are of high importance to both stakeholders and us.
* Materiality is discussed by SDGs Promotion Committee and approved in the Board of Directors on March 14, 2022.
Sustainability Four Key Actions
We have formulated four key actions to realize our Sustainability Statement, "Fashion Connects and Leads us to a Sustainable Future.," and to solve 19 materiality items.
Highlight sustainable fashion choices to improve usersʼ experience
By sharing information, such as the sustainability criteria and production background of a particular garment, ZOZO will provide its customers with better opportunities to purchase sustainable products and services that are human rights and environmentally friendly.
Create a made-to-order platform for zero waste
ZOZO will build a made-to-order production platform that dramatically reduces waste by avoiding mass production and mass disposal. This manufacturing system will utilize proprietary measurement technologies and various data inputs.
Promote diversity, equity & inclusion among everyone involved in fashion
ZOZO will actively disseminate information and take initiatives that contribute to creating a society where everyone involved in fashion can fulfill their potential. This includes ZOZOʼs own employees, those leading the fashion industry as well as its next-generation, minorities, apparel manufacturers, people affected by pollution, and, of course, its customers.
Contribute to sustainable community development
By combining fashion and technology, ZOZO will work with its stakeholders to solve environmental and social issues in each region and community, and it will contribute to the revitalization and sustainability of various regions.
* We are committed to achieving the goals outlined in our Sustainability Four Key Actions by 2030.
Four Key Actions and Materiality
We have committed to promote four key actions and initiatives to solve materiality items to enhance sustainable growth as a company and to solve environmental and social issues.