Company History

May 1998
“Start Today Ltd.” was established. The business started out by selling imported CDs and records, based on mail orders from a catalog.
Jan 2000
An online shopping website named “STM online” was launched for the sales of imported CDs and records.
Apr 2000
Became a stock company, and the company name changes to “Start Today Co., Ltd.”
Oct 2000
The online fashion website “Eproze” is launched as one of the first EC apparel businesses of Start Today.
Jan 2001
The head office is relocated to Mihama-ku, Chiba-shi, Chiba from Tokyo Edogawa-ku.
Dec 2004
The online shopping website “ZOZOTOWN” is launched (introducing items from 17 apparel select stores).
Aug 2006
The logistics center, “ZOZOBASE” is established. (Narashino-shi, Chiba)
Sep 2006
The company ends the sales of imported CDs and records.
Launched the online shopping website, ”ZOZOTOWER” (Integrated into ZOZOTOWN in 2009), as well as the SNS website, “ZOZORESIDENCE” (Integrated into ZOZOPEOPLE in 2009).
Dec 2007
The company is listed on the Tokyo Stock Exchange Mothers.
May 2008
Established a subsidiary company, “Start Today Consulting Co., Ltd.” for the brand e-commerce consulting business. (Merged into Start Today in Aug 2013)
Nov 2010
Started a business tie‐up with Yahoo Japan Corp.
Launched the “ZOZOTOWN” iPhone App.
Mar 2011
Sold charity T-shirts on ZOZOTOWN for the support of the Great East Japan Earthquake, and donated 353,976,000 yen to the earthquake reconstruction supporting groups.
Apr 2011
Started accepting returns of purchased goods on ZOZOTOWN.
May 2011
Launched the global online fashion shopping website “ZOZOTOWN.COM”. (Closed in May 2014)
Jun 2011
Acquired 100% ownership of “Crown Jewel, Inc.”(Merged into ZOZO, Inc. in Nov 2019)
Established a joint venture, “ZOZOTOWN HONGKONG Co., LIMITED.” with SoftBank Corp. (Closed in Mar 2013)
Aug 2011
Established the subsidiary company of “ZOZOTOWN HONGKONG Co.,LIMITED.” (Closed in Mar 2013)
Oct 2011
Launched the online fashion shopping website “ZOZOTOWN CHINA” and “ZOZOTOWN within” in China. (Closed in Jan 2013)
Nov 2011
Launched “ZOZOTOWN” within eBay G market and eBay Auction in Korea. (Closed in Jun 2013)
Feb 2012
The company is listed on the first section of the Tokyo Stock Exchange.
May 2012
The six-hour work program, “Rokujiro” is introduced.
Sep 2012
The first fashion event, “ZOZOCOLLE” is held for general consumers.
Nov 2012
Launched “ZOZOUSED”, an online shopping website for secondhand / vintage apparel.
Aug 2013
Acquired 100% ownership of “Bracket, Inc.”(Independent from our group by MBO Oct, 2016)
Oct 2013
Launched the outfit / styling idea App, “WEAR”.
Began operations of the new logistics center, “ZOZOBASE”.
Mar 2014
Same-day delivery services begin.
Oct 2014
Acquired 100% ownership of “YAPPA Corp.”
Apr 2015
WEAR services (App) is launched globally.
May 2015
Acquired 100% ownership of “Aratana Inc.”(Merged into ZOZO, Inc. in Apr 2020)
Sep 2015
The company invests in the fashion EC platform, “”, Thailand’s leading fashion market place.
Nov 2015
The company earned the naming rights to a sports facility in Makuhari, operated by the management office of the professional soccer player, Keisuke Honda and named “ZOZOPARK HONDA FOOTBALL AREA”.
Dec 2015
Established “START TODAY Engineering CO., Ltd.” Launched the fashion Flea market App, “ZOZOFURIMA” (Closed in Jun 2017).
Mar 2016
The company invests in, Luxury Fashion Trade-In EC platform in US, as well as the, Fashion EC platform in Malaysia.
Jun 2016
The company invests in “StretchSense Limited.”, New Zealand’s leading supplier of smart stretch sensors.
Nov 2016
The company earned the naming rights to the “Chiba Marine Stadium”, and renames the stadium to “ZOZO MARINE STADIUM”.
Jun 2017
ZOZOTOWN’s Customer support center received the very first “HDI Five-star recognition” within the apparel industry.
Oct 2017
Acquired 100% ownership of “VASILY, Inc.”
Jan 2018
Acquired 100% ownership of “Colorcle, Inc.”
Sept 2019
Announced the Capital and Business Alliance with Yahoo Japan Corporation Company founder Yusaku Maezawa resigned from his position, and succeeded by Director Kotaro Sawada, who was appointed as Representative Director, President & CEO