About Us

Company History

Company History

May 1998 “Start Today Ltd.” was established. Business started out by selling imported CDs and records, based on mail orders from a catalog.
Jan. 2000 An online shopping website “STM online” was launched for the sales of imported CDs and records. (The company ended the sales of imported CDs and records in Sep. 2006)
Apr. 2000 Became a stock company, and changed the company name to “Start Today Co., Ltd.”
Oct. 2000 Launched a fashion e-commerce site “Eproze” as one of the first EC apparel business of Start Today.
Jan. 2001 Relocated the head office to Mihama-ku, Chiba-shi, Chiba from Edogawa-ku, Tokyo.
Dec. 2004 Launched a fashion e-commerce site “ZOZOTOWN”(Introducing items from 17 apparel select stores).
Aug. 2006 Established a logistics center, “ZOZOBASE” (Narashino City, Chiba).
Dec. 2007 The company is listed on the Tokyo Stock Exchange Mothers.
May 2008 Established a subsidiary company, “Start Today Consulting Co., Ltd.” for the brand e-commerce consulting business. (Merged into Start Today Co., Ltd. in Aug. 2013)
Nov. 2010 Launched the “ZOZOTOWN” app for iPhone.
Mar. 2011 Sold charity T-shirts on ZOZOTOWN for the support of the Great East Japan Earthquake, and donated 353,976,000 yen to the earthquake reconstruction supporting groups.
May 2011 Launched a global online fashion shopping website “ZOZOTOWN.COM”. (Service closed in Jul. 2014)
Jun. 2011 Established a joint venture, “ZOZOTOWN HONGKONG Co., LIMITED.” with SoftBank Corp. (Liquidated in Aug. 2017)
Aug. 2011 Acquired 100% ownership of “Crown Jewel, Inc.” (Merged into ZOZO, Inc. in Nov 2019)
Established a subsidiary company of “ZOZOTOWN HONGKONG Co.,LIMITED.” (Liquidated in Jul. 2015)
Oct. 2011 Launched an online fashion shopping website “ZOZOTOWN CHINA” and “ZOZOTOWN within Taobao.com” in China. (Service closed in Jan 2013)
Nov. 2011 Launched “ZOZOTOWN” within eBay G market and eBay Auction in Korea. (Service closed in Jun 2013)
Feb. 2012 The company is listed on the first section of the Tokyo Stock Exchange.
May 2012 Introduced a six-hour working program, “Rokujiro” .(Program ended as of the introduction of flexible working hours in Oct. 2019)
Sep. 2012 Held the first physical event “ZOZOCOLLE” a fashion exhibition opened for the public.
Nov. 2012 Launched “ZOZOUSED”, an online shopping website for secondhand/vintage apparel.
Aug. 2013 Acquired 100% ownership of “Bracket, Inc.” (Independent from ZOZO group by MBO Oct. 2016)
Oct. 2013 Launched the outfit / styling idea app, “WEAR”.
Mar. 2014 Launched same-day shipping services (Same-day delivery also provided in limited areas).
Oct. 2014 Acquired 100% ownership of “YAPPA Corp.”
Apr. 2015 Launched “WEAR” service globally.
May 2015 Acquired 100% ownership of “Aratana Inc.” (Merged into ZOZO, Inc. in Apr. 2020)
Nov. 2015 Earned the naming rights to a sports facility in Makuhari, operated by the management office of the professional soccer player, HONDA Keisuke and named “ZOZOPARK HONDA FOOTBALL AREA”.
Dec. 2015 Established “Start Today Engineering CO., LTD.” (current ZOZO NEXT, Inc.)
Launched a fashion flea market app, “ZOZOFURIMA”. (Service closed in Jun. 2017)
Nov. 2016 Earned the naming rights to the “Chiba Marine Stadium”, and renamed the stadium to “ZOZO MARINE STADIUM”.
Jun. 2017 ZOZOTOWN’s customer support center received the very first “HDI Five-star recognition” in the apparel industry.
Mar. 2017 Established “STV FUND, LP”.
Established “START TODAY USA Inc. (current “ZOZO Apparel USA Inc.”)
Oct. 2017 Acquired 100% ownership of “VASILY, Inc.” (Merged into START TODAY Engineering CO., Ltd in Apr. 2018)
Nov. 2017 Introduced “ZOZOSUIT” a 3D body measurement suit. (Distribution ended in Oct. 2019 / Service closed in Jun. 2022)
Jan. 2018 Launched a first-ever private brand “ZOZO”.
Acquired 100% ownership of “Colorcle, Inc.” (Merged into Start Today Engineering Co.,Ltd in Apr. 2018)
Launched a new project research team “Start Today Research” (current ZOZO Research).
Feb. 2018 Launched “Personal Styling Subscription Service”. (Service closed in Jun. 2019)
Apr. 2018 Established “Start Today Technologies Inc.” (current ZOZO NEXT, Inc.) through the merger of Start Today Engineering Co., Ltd., VASILY Inc. and Colorcle Inc.
May 2018 Signed agreements of official sponsorship and brand partnership with a professional soccer team JEF United Ichihara Chiba.
Jul. 2018 Held a press conference “ZOZO BRAND VISION CONFERENCE” regarding the future vision of private brand and new services.
Aug. 2018 Acquired 100% ownership of “Bespokify Pte., Ltd.”
Oct. 2018 On the occasion of its 20th anniversary, renamed Start Today Co.,Ltd to “ZOZO, Inc.”, Start Today Technologies Inc to “ZOZO Technologies Inc” and Crown Jewel Inc to “ZOZO USED Inc.” (Merged ZOZOUSED Inc. into ZOZO, Inc. in Nov. 2019)
Launched a logistics center “ZOZOBASE Tsukuba 1” (Tsukuba-shi, Ibaraki).
Nov. 2018 Signed a sponsorship agreement with “PGA TOUR”.
Feb. 2019 Announced an upcoming construction of a new headquarter in Nichi-Chiba area in Chiba.
Signed a comprehensive partnership agreement with Chiba City and Chiba University in an effort to the development of and generate new values from the local community.
Mar. 2019 Established “ZOZO NEW ZEALAND LIMITED”.
Apr. 2019 Established “Shanghai ZOZO Co., Ltd.”
May. 2019 Launched a fulfillment support service “Fulfillment by ZOZO”.
Jun. 2019 Introduced “ZOZOMAT” a 3D free printed mat that scans feet in 3D through smartphones. (Distribution started upon order in Feb. 2020)
Aug. 2019 Launched the MSP (Multi-Size Platforms) business that allows customers to find perfect sizes only with data of their height and weight.
Sep. 2019 Announced the Capital and Business Alliance with Yahoo Japan Corporation (current LY Corporation). (the company consolidated into Yahoo Japan Corporation in Nov. 2019) Company founder Yusaku Maezawa resigned from his position, and the position was succeeded by Director SAWADA Kotaro, who was appointed as Representative Director, President & CEO.
Oct. 2019 Held the first Japan tournament of PGA TOUR “ZOZO CHAMPIONSHIP”.
Launched a logistics center “ZOZOBASE Tsukuba 2” (Tsukuba City, Ibaraki).
Dec. 2019 Started the operation of “ZOZO” a ZOZOTOWN platform available in China. (Service closed in Apr. 2022)
Opened a ZOZOTOWN account within an online shopping mall “PayPay Mall”.
Mar. 2020 Launched “ZOZOSHOES” a platform dedicated to footwear.
Established a logistics center “ZOZOBASE Narashino” (Narashino City, Chiba).
Jun. 2020 Launched D2C business “YOUR BRAND PROJECT Powered by ZOZO”.
Jul. 2020 Acquired 100% ownership of “yutori Inc.” (Excluded from consolidation due to sale of some shares Dec. 2023)
Aug. 2020 Launched “ZOZOGOLF” a zone specialized in golf merchandise.
Oct. 2020 Introduced “ZOZOSUIT 2” a 3D body measurement suit.
Nov. 2020 Announced a new strategy “More Fashion × Better Fashion Tech” and a mindset “Imagine the unexpected. Chart the unexplored”.
Jan. 2021 Introduced “ZOZOGLASS” a skin tone capturing device, and started taking pre-orders. (Distribution started in Mar. 2021)
Feb. 2021 Relocated the head office to Nishi-Chiba (Inage-ku, Chiba city, Chiba).
Mar. 2021 Signed a sponsorship agreement with professional golfer UEDA Momoko, the first-ever sponsorship with professional athletes.
Renewed ZOZOTOWN platform significantly.
Launched “ZOZOCOSME” a platform dedicated to the beauty and cosmetic category, and “ZOZOVILLA” a zone dedicated to luxury & designer’s brands.
Apr. 2021

Announced Sustainability Statement “Fashion Connects and Leads us to a Sustainable Future.” and four Key Actions.

Jul. 2021 Announced a collaborative effort to leverage ZOZOSUIT 2, with a professional basketball team “ALTIRI CHIBA” and Chiba University.
Oct. 2021 Merged ZOZO Technologies, Inc. through absorption-type company split, and changed its trade name of split company to “ZOZO NEXT, Inc.”
Announced “ZOZOMAT for Hands” a tool for 3D measurement of hand.
Nov. 2021 Launched “ZOZOMO” an OMO-platform (Online-merge-Offline) that connects ZOZOTOWN and brands’ physical stores.
Mar. 2022 Signed a sponsorship agreement with professional golfer ONISHI Kaito.
Apr. 2022

Introduced “ZOZOFIT” a body management service. (Distribution started in the U.S. in Aug. 2022)
Launched a new feature “AR Makeup,” that allows users to virtually try out makeup items on ZOZOCOSME.
Signed agreements of official partnership with a professional soccer team Tegevajaro Miyazaki to Promote Club Vision.

Shifted from Tokyo Stock Exchange (TSE) 1st Section to Prime Market by reviewing the market segments of the TSE.

May 2022 Added “Explore your style Make you delighted.” to our management strategy.
Jun. 2022

Launched a new feature of fashion-specific social commerce on WEAR.

Jul. 2022 Launched  “FAANS” a sales support tool for store staff (official version).
Sep. 2022 Launched “Made by ZOZO” a production support service.
Oct. 2022 Added “Make a difference every day.” and “With Love” added to our mindset. 
Dec. 2022 Launched “niaulab by ZOZO”, an ultimate personalized-styling service and first-ever physical store in Omotesando.
Mar. 2023 Signed a comprehensive partnership agreement with Tsukuba City.
Apr. 2023

Launched a new “ZOZO WORKSTYLE” with an updated personnel system, benefits, and working arrangements.

Aug. 2023

Launched a logistics center “ZOZOBASE Tsukuba 3” (Tsukuba city, Ibaraki prefecture; full-scale operations started in November of the same year).

Nov. 2023

Started offering item review function on ZOZOTOWN.

Mar. 2024

Opened a ZOZOUSED account within an online auction site “Yahoo! JAPAN Auction”.

May 2024

Renewed WEAR as “WEAR by ZOZO”, an app to find “your style”.