October 31, 2017

WEAR has reached 10 million downloads, with 7 million stylings / outfit posts.

The fashion styling / outfit app “WEAR”, operated by Start Today Co., Ltd. (CEO Yusaku Maezawa, headquarters in Chiba city) has reached 10 million downloads and 7 million stylings / outfits. In addition to this accomplishment, it has been 4 years since the launch of WEAR, and WEAR will mark its 5th year on November 1st (Wednesday). We greatly appreciate the support from our WEAR users.

The WEAR has expanded its services among shop staff, fashionista, celebrities and regular users all over the world, since it launched four years ago as a fashion styling / outfit idea app. Start Today is eager to further expand its platform by promoting communication among users who enjoy fashion, and to provide a convenient and personal shopping experience by improving functions and services.

In addition, ZOZO points worth of 1000 yen will be gifted to users who post a Halloween outfit as a ghost, and using the tag #wearhalloween2017.

<Overview of the fashion styling / outfit idea app “WEAR”>

Name of service: Fashion styling / outfit idea app “WEAR”

Start date: October 31st 2013

App fee: Provided for free

Number of posted stylings / outfits: More than 7 million

Major functions: Search engine for stylings / outfits, rankings, SNS

Number of downloads: 10 million downloads

*As of October 31st 2017 


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