Press Release

START TODAY’s private brand is named “ZOZO”

November 22, 2017

Press Release

START TODAY’s private brand is named “ZOZO”

~ Announcement of the brand mission statement and Logo~


The largest Japanese online fashion website “ZOZOTOWN” operated by Start Today Co., Ltd. (CEO Yusaku Maezawa, Headquarters in Chiba city) is announcing the launch of its private brand, including the name, logo and concept, today.



【Name of Brand】





【Mission Statement】


“be unique, be equal”

Like the shapes ○△□ within our logo, every body shape is uniquely different.

But, if you take a closer look, you will see that the shapes ○△□ in our logo are actually equal in size.

We are all different and we are all the same. 

We hope to create a future where every body can be unique and be equal, and where we can come together through fashion.

Our brand ZOZO begins here.



【Launch date】


End of November.



<Overview of private brand>

Name of private brand : ZOZO

Brand Logo : Attached on the left

Service Launch date : End of November




All media related readers:

Please contact us regarding any inquiries.


Start Today Co., Ltd.

Contact PR from here