Providing the sustainable and unexpected services through co-creation with our business partners

Sustainability Four Key Actions

Providing the sustainable and unexpected services through co-creation with our business partners

We aim to solve environmental and social issues by providing safe, secure, sustainable, and exciting services. To achieve this, we leverage technology and work in collaboration and co-creation with all stakeholders, including our business partners.

Materiality

Reinforce ties with consumers
Offering environmentally and socially responsible products and sharing information with consumers, encouraging sustainable choices.

Collaboration and co-creation with business partners
Collaborating with business partners and suppliers to address environmental and social challenges through products and services.

Responsible use of Artificial Intelligence
Developing and utilizing AI in a safe, trustworthy, and ethical manner.

Provide safe and secure products and services
Offering products and services that consumers can use with confidence.

Ethical advertising operations
Taking responsibility for the ads displayed on our site to maintain and enhance our value as an advertising platform, removing ads that could potentially harm viewers.

Improvement of animal welfare
Establishing policies to prevent animal testing and cruelty, working with our business partners to ensure an animal-friendly supply chain.

KPI	Target year	FY2023	FY2024
Display sustainability information on products for sale	2030	-	-
Realization of traceability of products for sale	2030	-	-
Expansion of made-to-order sales utilizing production support service	2030	Provide to 46 brands ※Number of production types：1,567	Provide to 91 brands ※Number of production types：3,436

Strategies and Initiatives to Achieve KPI

Driving Sustainable Fashion

Sharing information on fashion sustainability and brand initiatives, encouraging consumers to make sustainable choices while expanding the range of sustainable fashion available on ZOZOTOWN.
Sharing information on sustainable fashion — “elove by ZOZO”
Top Fashion Brands Gather! “ERABU STORE” Opens for 2 Days Only in Omotesando

Promoting Circular Fashion

Offering services such as “ZOZOUSED”, which handles pre-owned brand items, and “Replacement-discount” for ZOZOTOWN purchases to boost a circular fashion ecosystem. In addition, running campaigns to increase awareness of and encourage the use of trade-in services from channels outside ZOZOTOWN, further promoting circular fashion.
The Journey of ZOZOUSED and Its Commitment to Circular Fashion
Pop-Up Store "LIVE STOCK MARKET with ZOZOUSED" Opened at Shibuya PARCO for a Limited Time
The “Replacement-discount” trade-in service for clothing is now available at ZOZOTOWN Yahoo! Store

Collaborating with stakeholders

Running projects to raise consumer awareness of fashion sustainability and planning environmentally friendly products to promote circular fashion.

“Connect Project” — ZOZO × FREAK’S STORE Joint Project Launches
“Green Connect Day” on May 4 — Hosted by ZOZO × FREAK’S STORE

Sustainability