Creation of New Year's Gifts for 2024 in Collaboration with Nishiura Sake Store in Nishi-Chiba

Every year, We have the tradition of presenting New Year's gifts to our business partners. Each year, we design and produce these gifts with original packaging that embodies the spirit of our company. This year, we have prepared an original blend of Japanese sake in cooperation with Nishiura Sake Store, located in the same area as ZOZO's headquarters in Nishi-Chiba, produced by the Chiba Prefecture sake brewery Higashinada Brewing.

This year marks the 20th anniversary of ZOZOTOWN. Since its inception as an online fashion city, ZOZOTOWN has grown into a vast community where many fashion enthusiasts gather. In celebration of this milestone and with hopes for continued prosperity for everyone involved with ZOZOTOWN, we have prepared a celebratory sake featuring two "masu" (traditional Japanese sake boxes) and the number "20" on its packaging. Furthermore, the box is designed with a graphic representing "increasing prosperity," making this New Year's gift a reflection of ZOZOTOWN's spirit and aspirations on our 20th anniversary.

The delivered sake is produced by Higashinada Brewing, a brewery in Katsuura City, Chiba Prefecture, with a 150-year history. This sake is made using the "Kimoto brewing" method, a technique employed for only about 10% of all sake produced today, offering a rich taste.

Additionally, the same sake was distributed to our employees along with a message saying, "Even as our company has grown, let's continue to cherish our corporate philosophy of 'Inspire the world. Deliver joy every day.' and work hard for another year."

We will continue to deepen our engagement with the local community and contribute to the realization of a sustainable region.


Date of Implementation
January 1, 2024 (Monday)