Sustainability

Sponsorship and Participation in "Tour de Tohoku 2023"

September 22, 2023

Sponsorship and Participation in "Tour de Tohoku 2023"


We proudly sponsored and participated in the "Tour de Tohoku 2023" as a Platinum Partner. The event was held on September 16 and 17, 2023, in Miyagi Prefecture. Representative Director, President & CEO, SAWADA Kotaro, along with other employees of our company, took part in this significant event.

"Tour de Tohoku" is a cycling event organized annually since 2013 by Yahoo Japan Corporation (now LY Corporation) and Kahoku Shimpo Publishing Co. It aims to support the reconstruction efforts from the Great East Japan Earthquake and to preserve the memory of the disaster for future generations. Our company has been a sponsor since 2020. However, due to the COVID-19 pandemic, the event was canceled in 2020, and the physical event was also canceled in 2021. This year marks our second participation in the physical event, following last year.

We remain committed to participating in such activities, working together with everyone to build sustainable communities.


Event Dates
September 16 (Sat) and 17 (Sun), 2023

Implementation course
Oku-Matsushima Group Ride & Hike, 210km Ishinomaki "Kesennuma Fondo", 150km Ishinomaki "Minami Sanriku Fondo", 100km Ishinomaki "Kitakami Fondo", 65km Ishinomaki "Onagawa-Ogatsu Fondo"

Related Link
Tour de Tohoku 2023 Official Website