Production of "Temporary Box Art" by Hand Written by Employees at the Construction Site of the Head Office in Nishi-Chiba

 

Implementation Period (Production Period)

Thursday, June 25 to Monday, September 28, 2020
※Exhibited until late November 2020

 

Overview

In January 2021, we created a temporary box art based on employee hand-writing at the temporary box on the construction site of our head office, which was completed in Midori-cho, Inaga-ku, Chiba City. There were two masked enclosure arts, with one painting of the city centering on JR Nishi-Chiba Station, and the other painting of the city centering on Gakuen-dori Street connecting Keisei Midoridai Station to the office.

 

 

Intention

"We wanted to express our respect for the city, we wanted to know the city ourselves, and we wanted to convey ZOZO's touch, so we created the design of the temporary enclosure art with the theme of "City Map." This time, we created a "City Map" and "Message of greetings to the city" manually by our employees, which led to valuable communication with the residents of the city, and we were able to receive messages from the residents of the city as well. While paying attention to measures against the Covid-19, many people cooperated, and a message that filled about 4㎡ of the surface in a short period of only a week was drawn up in a temporary box art.

 

Comments from the Planning Staff

Initially, the temporary enclosure was in a white state. Of course, the construction work will proceed without any problems, but I wanted to utilize this large canvas to interact with the town. This was the catalyst for this project. Of course, the construction work will proceed without any problems, but I wanted to utilize this large canvas to interact with the town. This was the catalyst for this project. Everyday, I saw an employee drawing a map of the city hard, and more children and students passing by, as well as people from the construction site, told me, "Please do your best!" and "I'm looking forward to it!" and I realized that we were able to welcome people from the city who do not normally have a chance to interact with each other as new colleagues.