Inspired by the Logo Colors for 2019 New Year's Greetings

We give our business partners and employees New Year's greetings every year. We plan and produce an original package that incorporates the company's aspirations for each time. In October of last year, we changed our company name from Start Today to ZOZO and renewed our corporate logo.  Therefore, this year's New Year’s Greetings was presented with a "4-color jam set" with an image of the logo color. In order to make the jam the same color as the logo color, we consulted with organic farmers and jam makers, and through repeated prototypes such as reducing the amount of sugar and adjusting the time for boiling, we were able to produce a convincing four-color jam.

We also distributed our original instant cooking "OZOZONI (New Year's dish expressing ZOZO)" to our employees. Since we begin the "ZOZO New Spring Sale" on January 1, a typical year, many employees say that New Year's Day begins work. For this reason, we prepared "OZOZONI" because we wanted our employees, who have worked hard since the beginning of the year, to take a breath of relief from the New Year's meal. There are two types of packages for this "OZOZONI" and each is designed to enable us to look for errors when comparing them. We also saw employees who received them enjoying searching for mistakes.

This year, we will continue to provide better services together with our business partners and local residents with the aim of realizing our corporate philosophy of "Inspire the world. Deliver joy every day."

Date of Implementation
Friday, January 1, 2019