Fashion E-commerce
The largest fashion e-commerce in Japan.Over 1,600 stores offering more than 9,000 brands. More than 1,070,000 items are available at any given time, and an average of more than 2,700 new arrivals daily. (As of Sep. 30th, 2025)Operates ZOZOCOSME, a specialized cosmetics mall, ZOZOSHOES, a shoe-specialized zone, and ZOZOVILLA, a luxury & designer zone.Services include same day delivery available in limited areas within Japan, gift-wrapping, deferred payment option “Tsukebarai” and more.Also operates “ZOZOTOWN Yahoo! JAPAN Shopping store” on “Yahoo! JAPAN Shopping” and “ZOZOUSED Yahoo! JAPAN Auction store” on “Yahoo! JAPAN Auction”, both provided by our group company LY Corporation.
Since Dec. 15th, 2004
ZOZOTOWN-related Services
Online website (shop) for secondhand/vintage apparel “ZOZOUSED”.Offering more than 10,000 new items per day, from approximately 7,000 brands on average (As of the end of fiscal year 2024).Offers a wide variety of fashion items, from casual to luxury brands with reasonable prices.Users who trade-in their secondhand/vintage apparel can receive discounts for new items they purchase on ZOZOTOWN.
A specialized cosmetics mall on ZOZOTOWN. Features a wide selection of cosmetics from over 750 brands, with a user interface designed for easy product discovery, including filtering options based on skin concerns and texture, and visual displays that clearly show multiple color variations at a glance.
<ZOZOGLASS>https://zozo.jp/zozoglass/
ZOZOGLASS is a skin tone capturing device that will solve customers' challenge of cosmetic product color selection when shopping online. When scanning with ZOZOGLASS and the ZOZOTOWN app, one's smartphone camera detects the fiducial markers for locating customers' face and facial features. Color swatches printed on ZOZOGLASS' front frame allow the proprietary algorithm to color correct and accurately detect customers' skin tone in any lighting condition.
A shoe-specialized zone on ZOZOTOWN. Using “ZOZOMAT,” an at-home measurement device that can scan feet in 3D. And features and contents to assist in shoe selection, providing an online shoe shopping experience without concerns of sizing.
<ZOZOMAT>https://zozo.jp/zozomat/
3D foot measuring tool “ZOZOMAT” is a printed mat that allows users to easily measure 3D of feet while they are at home by taking a 360-degree photograph of the dot markers on the entire mat with a smartphone camera. By taking photographs of feet one by one on a mat with a smartphone, it is possible to measure multiple points, such as leg length, leg breadth, and foot surroundings."ZOZOMAT for Kids," which allows customers to easily measure children's feet, is also available.
A luxury & designer zone on ZOZOTOWN, curates domestic and international brands. Features special editions and collaborations with popular artists, presented through its unique perspective.
Outfit-Sharing App
Japan's largest outfit-sharing app with over 19 million downloads.Users are able to search for outfits that suit you and the latest trends based on AI diagnosis from more than 14 million posts by users in a wide range of genres.In addition, know-how videos, makeup posts, and a full makeup AR function provide a wealth of fashion information, including makeup. (As of Sep. 30th, 2025)
Since Oct. 31st, 2013
OMO (Online Merges with Offline) Solutions
OMO (Online Merges with Offline) solutions, supporting in-store sales by connecting ZOZOTOWN, brands’ physical stores and their e-commerce sites. It offers various services including “Fulfillment by ZOZO” (a fulfillment support service), in-store inventory checking and reservation service, “FAANS” (a sales-supporting tool for sales staff), and “Direct Delivery Services to Customers”.
Since Nov. 2021.*“Fulfillment by ZOZO” Since May. 2019.
ZOZOMO-related Services
A service on ZOZOTOWN that allows customers to check in-store inventory of brands’ stores and reserve items for later purchase and pickup. Store inventory status can be easily confirmed, and certain items can be reserved. Reserved items will be available to purchase and pick up at stores.
A sales-supporting tool for sales staff, enabling them to post outfits across multiple channels, track performances such as online sales, traffic, and views through posts via FAANS. It also provides a feature to complete reservation requests from ZOZOTOWN, within the app.
A fulfillment support service that provides a logistics platform for ZOZOTOWN-listed brands’ own e-commerce sites. ZOZO’s logistics centers “ZOZOBASE” take on various fulfillment operations for brands, such as photography, measuring, packaging and delivery. Brands can operate their own e-commerce sites without bearing capital investment, labor costs, inventory storage fees, etc. Inventories can be shared across all sales channels - brands’ own e-commerces, stores and ZOZOTOWN, minimizing the loss of sales opportunities due to stock shortages.
A service that allows products out of stock at brand stores to be shipped directly from ZOZO's logistics centers, ZOZOBASE, to an in-store customer's home. Inventory at ZOZOBASE can be sold as part of each store’s sales, allowing stores to fulfill purchases even when items are unavailable on-site.
Advertising Menus on ZOZOTOWN
A variety of advertising menus leveraging key touchpoints in the online shopping experience, including “ZOZOAD,” a search-linked ad service utilizing proprietary display algorithm based on keyword and category searches on ZOZOTOWN, and in-package advertising delivers flyers or samples together with customer orders.
3D Body Scan Technology
The 3D body scan technology “ZOZOFIT” is the first service leveraging the technology of “ZOZOSUIT.” It offers two types of measurements: one using ZOZOSUIT for precise results and another with just the app for added convenience. Currently available in the United States and other regions, ZOZOFIT now also includes meal and exercise logging, offering a more complete way to track your body transformation and support a healthier lifestyle.
Since Aug. 24th, 2022
ZOZOFIT-related Measurement Technology
3D measurement bodysuit “ZOZOSUIT” enables 3D modeling of a precise body by taking a 360-degree picture of dot-marks printed on the entire suit with a smartphone camera. Introduced in Oct. 2020
*former ZOZOSUIT…Introduced in 2017, currently the service has ended.
Efficient Body Measurement Service for Businesses
An efficient body measurement service for businesses that leverages the technology of the 3D body measurement suit “ZOZOSUIT.” By scanning the body with a dedicated app, it generates high-precision 3D data and calculates measurement values. The data can be exported in CSV or 3D formats, helping to increase sales and reduce costs for apparel requiring accurate sizing. It can be applied not only in the fashion industry but also across various other sectors. The service offers two types of body measurement methods: one using the ZOZOSUIT for precise results and another with just the app for added convenience.
Since Oct. 2024
ZOZOMETRY-related Measurement Technology
Dating App
A dating app powered by ZOZO’s proprietary AI, designed to match users based on their style preferences, using data such as fashion genre assessment. Profiles feature full-body photos and personalized catchphrases that express individuality, enabling intuitive connections that convey a sense of values and lifestyle.
Since Jun. 30th, 2025