Growth Strategy
Medium-term growth vision
As for the Group’s future growth strategy, in particular its medium-term vision, we aim to achieve 800 billion yen in Gross Merchandise Value and 15 million annual buyers in Japan. To this end, we are actively implementing a variety of strategic initiatives. Our specific growth initiatives in the domestic market focus on the following four areas:
①Attracting a broader range of customers
②Improvement of the frequency of purchase per customer
③Production support
④Expansion of the cosmetics category and its next step
In the global market, we will pursue the monetization of our proprietary measurement technologies, one of our key strengths, and promote the global expansion of our fashion e-commerce business, leveraging the operations of LYST, which became a consolidated subsidiary in April 2025.
※FY2024 full-year results. The figures represent the total of ZOZOTOWN and ZOZOTOWN Yahoo! JAPAN shopping store. (For active members, users who made purchases on both platforms are counted as one individual based on data reconciliation.)
